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Video Marketing Coordinator

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JOB ID: 22000305

Hershey, PA
Job Category: Communications & Marketing

Milton Hershey School (MHS) is a tuition free, home, and private school for over 2,000 Pre-K through 12th grade students. Founded in 1909 by Milton and Catherine Hershey, the lives of more than 11,000 students have been positively transformed through MHS’s high-quality career-focused education, nurturing home life, and extensive extra-curricular opportunities.  MHS has a top-notch collaborative Communications Team committed to increasing awareness of the amazing work happening here in the “Sweetest Place on Earth” ™.       

MHS is seeking a Video Marketing Coordinator to create and strategically disseminate compelling stories to capture and share the magic of life at MHS for more than 2,000 students, our staff, our key stakeholders, and our more than 11,000 graduates. This position plays a key role in a strongly collaborative team of professional communications experts that drive the internal and external messaging at MHS. It is the expectation that this candidate is a strong storyteller with an eye for marketing and is highly detailed and organized employee.


Responsibilities include:

  • Be a creative storyteller for MHS – Search and find compelling stories to share across mediums that will inspire, engage, and inform our key stakeholders.
  • Design, execute and produce high volume of daily/weekly short-term and long-term strategic video and photography needs as identified to inform and engage stakeholder audiences including families, alumni, staff, and other audiences.
  • Field and manage strategic video and photography needs for a wide variety of key MHS stakeholders.
  • Work as part of a team, as well as an individual owner, in conceptualization, creation, and delivery of visual content for the MHS websites, social media channels, YouTube, media outlets, vendors and other additional distribution channels.
  • Collaboratively develop concepts for strategic visual communications including planning and content creation of large-scale projects and events.
  • Provide media support to place MHS stories for broadcast through targeted pitches, production of video news releases, and a compilation of a video and still photography library. 
  • Serve as manager for livestream events, including the lead in set-up, promotion and postproduction needs. Many of these events happen on evenings and weekends.
  • Serve as still photographer for both posed and candid shots of faculty, staff, and students to fulfill needs for editorial, website and print pieces.  


  • The successful candidate will possess a positive, professional demeanor and will contribute to the communications department through collaborative participation, proactive idea generation, and supporting a respectful team environment. 
  • Bachelor’s degree in video production or closely affiliated field. Education in communications and marketing to supplement the video production degree would be a plus.  
  • At least 3 years of experience in producing high volume and high-quality videos and photography. 
  • Demonstrated success in producing compelling storytelling through video through a link to samples of your work is required. Storytelling examples in both short form (30 seconds or less) to long form is desired. 
  • Strong skills in Adobe Premiere Pro CC, Adobe Creative Suite, and Adobe After Effects CC. Technical mastery of DSLR systems as well as other video equipment. Experience in livestream. 
  • Strong creative writing skills are a plus, as some writing is required. 
  • Interpersonal skills including the ability to engage the subjects of the video and photography for maximized results, as well as the ability to effectively collaborate with colleagues and students.  
  • Excellent organizational skills including the ability to work efficiently and effectively in a fast-paced and deadline driven work setting, many times juggling multiple projects simultaneously. 
  • Work collaboratively within the Communications team as well as other departments on campus.
  • Occasional evening and weekend work is required. 
  • Candidates must demonstrate a high degree of integrity as all staff are considered role models for MHS students. Candidates should be willing to actively engage with MHS students. 
  • Working environment involves duties that require sitting or standing for hours at a time using a computer/laptop and other technology; working under time constraints to meet deadlines, ability to lift supplies and other materials weighing up to 50 lbs. unassisted; bending, crouching, kneeling, reaching, standing; ability to walk up and downs stairs; potential for exposure to adverse weather.

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Equal Employment Opportunity Policy

Milton Hershey School does not discriminate against applicants or employees, in hiring, promotion or any terms or conditions of employment, on the basis of race, color, national or ethnic origin, ancestry, sex, age, religion or religious creed, veteran status, disability or use of a guide or support animal because of the blindness, deafness or physical handicap of the user or because the user is a handler or trainer of support or guide animals, or any other status protected under applicable federal or Pennsylvania law.

Milton Hershey School does not discriminate in admissions or other programs and services on the basis of race, color, national or ethnic origin, ancestry, sex, religious creed or disability. Read important MHS policies on equal opportunity and diversity, equal employment opportunity, and more.